Your traffic is worth more than your banners are paying you.
Nuwara runs your ad stack and adds the formats that earn multiples of display. Rewarded content lockers, video, fullscreen. You pay nothing until the extra revenue shows up.
Watch a short ad to see your full repayment breakdown
Watch ad and continue Skippable after 5s · Always your choicePick the layer that fits your site
Each works on its own or combined, and one script powers all three. Here's how each looks on a real page.
Content Locker
Rewarded AdsYour user reaches the thing they came for. A result, a recipe, a score. They get a plain offer: watch a short ad, get the content. Decline and the page carries on as normal. This is a rewarded ad, the same format apps have run for years, built for the web. They choose, so they watch, and advertisers pay a premium for that certainty. Per impression it earns roughly 20 to 30 times a standard banner.
Watch a short ad to unlock this recipe
Watch ad and continue Skippable after 5s · Always your choiceVideo Player
Video monetizationVideo ads pay a lot more than display, but they've always required video content, and most publishers have none. We supply the player, the content and the demand. The unit renders only when a paid ad is available, so there are no empty slots and no layout shift. You add one tag.
Ad management platform
Full serviceMost partners set a stack up once and leave it. This is the layer we keep running: ad serving and refresh logic, Prebid client and server side, price floor optimisation, demand curation, and A/B testing that carries on after launch. You watch all of it live in the dashboard.
One script tag. We do the rest.
No SDK, no dev project, no redesign. Everything is configured remotely in the dashboard.
Quick audit
Share your domain. We look at your current setup and show you what we'd change and roughly what it's worth, usually within one business day.
Setup and approval
You add one script tag and one line to your ads.txt, about ten minutes. We take it from there: we handle the account setup and send the invite for you to accept.
Launch, then we tune
Ads start serving on their own, no redeploy needed. Then the part most partners skip: we keep tuning formats, floors and demand every week, so revenue keeps climbing.
Not all impressions are worth the same
8,000 Content Locker views earn about the same as 250,000 banner impressions.
Multiples are against a standard display banner on the same audience. Your actual eCPMs depend on geo, vertical and season.
Not sure which format fits your site?
Send us your URL. We'll look at your current setup and show you what we'd change, usually within one business day.
What they said afterwards
Sebastian Wiercinski
Gebuehrenrechner.de
"In just the first month, we were able to 3x our total revenue simply by implementing Content Lockers. Now, with Nuwara managing our entire stack, we are at 4x."
"Nuwara Labs guided us in selecting the ad tech while taming the global costs. I highly value the deep domain knowledge and ability to go above and beyond to meet our unique needs."
"These extra earnings allow me to publish more recipes and fund the release of a new cookbook. And the best part? My loyal readers don't even see the ads since they're logged in."
Built for publishers who want fewer ads and better ones
Users first
Opt in, skippable after 5 seconds, frequency capped. Some publishers pull banner placements after launch and still finish ahead.
No minimum pageviews
The big platforms set traffic floors in the tens or hundreds of thousands of sessions. We don't have one. A person reviews every site instead.
Lightweight
One async script. It fires on user interaction, not page load, so it doesn't touch Core Web Vitals or SEO.
Revenue share only
No setup fee, no lock in, non exclusive. Transparent payouts, every month.
Before you decide
How much do rewarded ads and video ads actually pay?
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Per impression, a Content Locker earns roughly 20 to 30 times a standard banner, and video runs about 3 to 5 times display. The cleanest way to see it: 8,000 locker views earn about the same as 250,000 banner impressions. Your actual eCPMs depend on geo, vertical and season, so we model your numbers before you commit to anything.
How does the Content Locker work for my readers?
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They see a plain offer: watch a short ad to unlock the content. It's their choice. The ad is skippable after 5 seconds, frequency capped, and the prompt only appears when a premium ad is available. Anyone not interested closes it, and nothing else on the page changes for them.
Do I need to create any video content?
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No. We supply the video, the player and the advertisers. You add one script tag. The player only renders when a paid ad is available, so there are never empty slots on your page.
What does it cost to get started?
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Nothing upfront. Revenue share only: no setup fee, no monthly minimum, no lock in. Payment terms are NET-30 with a 50 EUR minimum payout.
How much work is this to implement?
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Very little on your side. One script tag goes on your page template, the same process as adding Google Analytics, and that single tag powers all three formats. No plugin, no redeploy afterwards. Everything else is handled from your dashboard. We take care of the account setup and keep you posted by email.
What happens after we launch?
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You get the same dashboard we look at: impressions, fill, eCPM and revenue per format, split by device and country. We review performance regularly and send specific recommendations, not a monthly PDF.
We already work with someone.
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Then keep them. The agreement is non exclusive and Google handles several MCM connections at once, so there's nothing to cancel and nothing to migrate. Everything we add is incremental. And the MCM link can be disconnected from your side at any time.
See what your site looks like with this on it
Send your domain and we'll show you which formats fit and roughly what they'd earn. No call required, no contract, nothing goes on your site until you decide.
See it on your site