In October 2023, the digital advertising landscape saw the introduction of new triggers for interstitial ad displays, specifically within Google AdSense and Ad Manager platforms. A significant addition is the 'unhide tab interstitial,' which initiates an ad when a user returns to a previously opened browser tab. Alongside this, both platforms have implemented a substantial reduction in the capping of interstitials.

This topic is still relevant while out of page formats are expected to get traction in 2025.

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