Tatiana Piliar
5 posts
Account / Project Manager - keeping track of project deadlines - currently reading: Humankind. A Hopeful History
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AI is one of the most talked about topics nowadays. Let's take a look at how it evolved and what role it played in the digital advertising ecosystem landscape, going back, when the boom of digital advertising started. AI evolution in advertising ecosystem 2000s: Birth of programmatic advertising
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In the world of online advertising, two popular platforms frequently come up in conversations among publishers and advertisers – Ad Exchange and Google AdSense. Both serve as bridges connecting publishers who want to monetize their content and advertisers looking to reach a targeted audience. While they share this common goal, they
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In the realm of digital advertising, the term "programmatic advertising" often evokes images of sophisticated, data-driven ad buys involving real-time bidding and complex algorithms. Google AdSense, on the other hand, is a widely-used tool for monetizing web content through automated ad placement. Given their different approaches, it’s
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Digital advertising has transformed dramatically over the past decade, ushering in new technologies that allow advertisers to target audiences with unprecedented precision. Among the most significant advancements in this field are programmatic advertising, a term that might sound complex but is essential for anyone involved in digital marketing to understand.
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For many years, online classifieds sites have used advertising as a supplemental revenue stream, with options like Google AdSense, Google AdExchange, or directly sold ads offering a boost. However, these traditional ad placements aren’t the primary income drivers for most classified platforms. The heart of classifieds revenue comes from
