Nuwara Labs
Vienna — 6 posts
Meet the innovative team propelling Nuwara forward. Our experts leverage cutting-edge analytics to boost your ad performance and earnings. Let's unlock your business's potential together.
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In August 2024 Google has launched a new option to report over Ad Manager data called Interactive reports. It is dynamic and user-friendly data presentation tools. Why is it important to GAM users and Yield Managers? It allows you to engage with the data in real-time. Unlike static reports, which
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In October 2023, the digital advertising landscape saw the introduction of new triggers for interstitial ad displays, specifically within Google AdSense and Ad Manager platforms. A significant addition is the 'unhide tab interstitial,' which initiates an ad when a user returns to a previously opened browser tab. Alongside
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Limited ads provide a way for publishers to respect user privacy, while still maintaining a revenue stream from advertising. However, it's worth noting that limited ads typically have lower CPMs (cost per thousand impressions) compared to personalized ads, as they are less targeted and thus potentially less effective
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This is Nuwara, a brand new site by Simon Krajniak that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!
