In October 2023, the digital advertising landscape saw the introduction of new triggers for interstitial ad displays, specifically within Google AdSense and Ad Manager platforms. A significant addition is the 'unhide tab interstitial,' which initiates an ad when a user returns to a previously opened browser tab. Alongside

Limited ads provide a way for publishers to respect user privacy, while still maintaining a revenue stream from advertising. However, it's worth noting that limited ads typically have lower CPMs (cost per thousand impressions) compared to personalized ads, as they are less targeted and thus potentially less effective

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