In the world of online advertising, two popular platforms frequently come up in conversations among publishers and advertisers – Ad Exchange and Google AdSense. Both serve as bridges connecting publishers who want to monetize their content and advertisers looking to reach a targeted audience.  While they share this common goal, they

In the realm of digital advertising, the term "programmatic advertising" often evokes images of sophisticated, data-driven ad buys involving real-time bidding and complex algorithms. Google AdSense, on the other hand, is a widely-used tool for monetizing web content through automated ad placement.  Given their different approaches, it’s

Digital advertising has transformed dramatically over the past decade, ushering in new technologies that allow advertisers to target audiences with unprecedented precision. Among the most significant advancements in this field are programmatic advertising, a term that might sound complex but is essential for anyone involved in digital marketing to understand.

In August 2024 Google has launched a new option to report over Ad Manager data called Interactive reports. It is dynamic and user-friendly data presentation tools. Why is it important to GAM users and Yield Managers? It allows you to engage with the data in real-time. Unlike static reports, which