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Browse the complete archive of 15 posts.
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How to Use the Locker Selector (HTML Element Locator) Plugin 1. Install the Chrome plugin. 2. Run the plugin by clicking on Enable. 3. Hover over the element you wish to lock with a short ad. 4. Click on the element. 5. Copy its unique identifier. 6. Go to the
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This documentation covers the methods for integrating content lockers with Rewarded Ads on your website. If you have any questions or uncertainties, please contact your account manager — they'll be happy to assist you. Standard triggering (recommended) STEP 1: Include script Insert following script into the head of your
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AI is one of the most talked about topics nowadays. Let's take a look at how it evolved and what role it played in the digital advertising ecosystem landscape, going back, when the boom of digital advertising started. AI evolution in advertising ecosystem 2000s: Birth of programmatic advertising
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In the world of online advertising, two popular platforms frequently come up in conversations among publishers and advertisers – Ad Exchange and Google AdSense. Both serve as bridges connecting publishers who want to monetize their content and advertisers looking to reach a targeted audience. While they share this common goal, they
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In the realm of digital advertising, the term "programmatic advertising" often evokes images of sophisticated, data-driven ad buys involving real-time bidding and complex algorithms. Google AdSense, on the other hand, is a widely-used tool for monetizing web content through automated ad placement. Given their different approaches, it’s
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Digital advertising has transformed dramatically over the past decade, ushering in new technologies that allow advertisers to target audiences with unprecedented precision. Among the most significant advancements in this field are programmatic advertising, a term that might sound complex but is essential for anyone involved in digital marketing to understand.
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In August 2024 Google has launched a new option to report over Ad Manager data called Interactive reports. It is dynamic and user-friendly data presentation tools. Why is it important to GAM users and Yield Managers? It allows you to engage with the data in real-time. Unlike static reports, which