Archive
Browse the complete archive of 25 posts.
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Google has released its new monetisation format, Offerwall on June 26, 2025. Making it available to the public prior to the launch testing the features has helped to explore its potential impact on user experience and revenue generation. After this phase in 2026, Offerwall has become more refined, offering publishers
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If you’ve ever managed inventory for a sports publisher, app, or live scores platform, you’ll know one thing for sure, this is not a quiet corner of the web. Sports audiences are active, loyal, and global. From football supporters across Europe following every match update to cricket fans
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If you’ve worked with shopping, coupon, or discount platforms, whether websites, catalogues, or apps you already know that this is one of the most dynamic corners of digital publishing. Unlike many other content categories, commerce-driven audiences come with clear intent. They’re not browsing to pass time, they’re
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Experiencing a black screen in your rewarded video ads? A bug affecting in-stream creatives spiked in July 2025, disrupting ad delivery and user rewards. Learn what’s causing it, how to fix it in Google Ad Manager
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Google’s Offerwall, available through AdSense and Ad Manager, is starting to appear more frequently across user experiences on the open web. The most important thing to understand is its potential to unlock access to rewarded demand for a broader range of publishers. But is it truly optimal? Doesn’t
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The Challenge: Falling Ad Revenues for Recipe Publishers Let’s be honest. Traditional display ads aren’t what they used to be. After a short-lived COVID-era boom, publishers are now dealing with shrinking demand for banner ads, declining ad performance, and shorter attention spans driven by platforms like TikTok, YouTube,
